Pet mooncakes gain ground in China’s Mid-Autumn market
Mooncakes traditionally eaten during China’s Mid-Autumn Festival are increasingly being sold for pets, with products appearing at major retailers, online shops and small bakeries. A pack marketed in Chengdu for about 50 yuan reportedly recorded thousands of online sales as demand from dogs and cats grew.
Mooncakes traditionally associated with China’s annual Mid-Autumn Festival are increasingly being made and sold for pets, according to the supplied report. Products aimed at dogs and cats have appeared across China, including at major retailers such as Sam’s Club, as well as online stores and small bakeries. The report says some of the products have been selling out quickly.
In Chengdu, a southwestern Chinese metropolis, a pack of pet mooncakes was being sold online for about 50 yuan, or US$8. The news outlet thecover.cn reported that the product had accumulated thousands of sales. The trend comes as people are described as pulling back from mooncakes, while demand from pets is increasing.
The supplied material does not explain the reasons for the change in human consumption or provide figures comparing the two markets. It also does not list the ingredients, nutritional content or manufacturers of the pet products. The report says only that the goods are being marketed as mooncakes for animals and that they are attracting buyers.
The rise of pet mooncakes illustrates how a familiar seasonal food is being adapted for China’s growing pet market, but the source material gives no broader sales data or industry estimates.
This independently written report is based on information supplied by the named publisher. Vertrix News has not independently verified the source report.