PR Must Pair Visibility With Trust, Writer Argues
Bodex Hungbo argues that public relations success depends on more than reach and visibility. In a commentary published by Premium Times, Hungbo says influence can attract attention and open opportunities, while credibility determines whether audiences continue to trust and welcome a person or organisation.
Influence can attract attention, but credibility is what sustains trust, Bodex Hungbo argues in a commentary published by Premium Times Nigeria. Hungbo says influence may create an opening for a person or organisation. Credibility, in the writer’s view, determines whether that welcome lasts when the person or organisation returns.
The commentary encourages public relations practitioners to pursue visibility, create conversations, follow trends and reach large audiences. It also warns that these activities should not be separated from the need to be believed. Hungbo’s central distinction is between being noticed and being trusted.
The article presents influence as a means of generating attention, while treating credibility as the quality that protects longer-term relationships with audiences. The supplied excerpt is an opinion argument rather than a report of a specific campaign, company or dispute. It does not provide data or identify an organisation responding to the views.
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