Federal Government plans influencer campaign for infrastructure projects
Works Minister David Uma says the Federal Government plans to mobilise 4,000 social media influencers to showcase infrastructure projects to Nigerians. The supplied report does not give the campaign’s timetable, budget, participating platforms or the projects that will be featured.
The Federal Government plans to mobilise 4,000 social media influencers to showcase its infrastructure projects to Nigerians, Punch Nigeria reports. Works Minister David Uma disclosed the plan, according to the supplied source material. The proposed initiative would use social media personalities to present government infrastructure projects to the public.
The source does not specify when the mobilisation will begin or how long the campaign is expected to run. It also does not identify the influencers who may be involved, the platforms they will use or the selection criteria for participation. No budget or payment arrangements were provided.
The material also does not list the infrastructure projects that would be included, or explain whether the campaign would cover projects at federal, state or local level. The minister’s statement establishes the government’s intention to use 4,000 influencers for the outreach effort, but the supplied information contains no further details about its implementation or how its impact will be assessed.
This independently written report is based on information supplied by the named publisher. Vertrix News has not independently verified the source report.