Fremantle’s ‘Wharfie Time’ celebration backfires in AFL grand final
Fremantle’s theatrical “Wharfie Time” goal celebration appeared to inspire Brisbane rather than the Dockers during the AFL grand final. After Fremantle led by 17 points with just over four minutes left, Brisbane rallied to win 96-89, turning the celebration into a painful memory for the defeated team.
Fremantle’s “Wharfie Time” celebration became a symbol of heartbreak after Brisbane overturned a 17-point deficit to win the 2026 AFL grand final. The celebration is used once after a Fremantle goal in close matches at Perth Stadium. Stadium lights are dimmed, bells from AC/DC’s “Hells Bells” ring and the words “Wharfie Time” appear on the big screen.
The ritual is intended to lift the home crowd and help Fremantle close out games. Its roots date to a 2009 pre-match address by former Fremantle captain Matthew Pavlich, who told teammates, “Put on your Superman capes boys, it’s Wharfie Time.” The club later developed the phrase into a full presentation linked to the Dockers’ identity and AC/DC singer Bon Scott’s association with the region. Fremantle was allowed to use the ritual at the Melbourne Cricket Ground after discussion about whether it would be permitted in the grand final.
With four minutes and 18 seconds remaining, Patrick Voss kicked a goal to put the Dockers 17 points ahead, and the bells began. Brisbane players later said their coach, Chris Fagan, had told them to use the celebration as their own source of energy. Midfielder Josh Dunkley said the Lions had discussed “Wharfie Time” before the game and responded when the music played.
Brisbane completed the comeback to win 96-89. The Dockers have not said whether the celebration will return, leaving its future uncertain after the grand final reversal.
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