FSSAI scrutiny focuses on how analogue paneer is labelled and sold

Food regulators are examining products described as analogue paneer when they are presented to consumers as conventional paneer or another dairy product. The Hindu reports that FSSAI recognises “Analogue in Dairy Context” as a category, meaning the term alone does not establish illegal adulteration.
The Food Safety and Standards Authority of India is cracking down on concerns surrounding products known as analogue paneer, while distinguishing between the product category and misleading representation. Analogue paneer is not necessarily illegally adulterated simply because it is an analogue, according to The Hindu’s explanation. FSSAI has recognised “Analogue in Dairy Context” as a category.
The regulatory concern arises when an analogue product is presented to consumers as conventional paneer or as another dairy product. In that situation, the issue is how the product is represented rather than the mere fact that it is an analogue. The supplied material does not identify particular manufacturers, products or enforcement actions.
It also does not provide details of the ingredients used in analogue paneer, the penalties involved or the number of inspections carried out. The distinction means that a product’s classification and labelling are central to the regulatory question. Consumers may be misled if an analogue product is sold under the impression that it is conventional paneer.
This independently written report is based on information supplied by the named publisher. Vertrix News has not independently verified the source report.