Hong Kong launches month-long Halloween campaign across five districts
Hong Kong’s Tourism Board will stage street parties, themed transport and venue promotions across the city in a new month-long Halloween campaign. Events will take place in five neighbourhoods on three Saturdays from October 17, with a larger programme planned for Halloween night and free rides for people in costume.
Hong Kong is launching a month-long Halloween campaign featuring street parties in five neighbourhoods, decorated public transport and promotions at major attractions as it seeks to establish the city as a leading Halloween destination in Asia. The Tourism Board’s inaugural Hong Kong Halloween Month will bring celebrations to Central, Kai Tak, Lan Kwai Fong, Mong Kok and Tsim Sha Tsui East. Street events will be held on three consecutive Saturdays from October 17, culminating on Halloween night.
Tourism Board executive director Anthony Lau Chun-hon said the campaign was intended to spread festive activity across the city. It follows a tourism strategy that places greater emphasis on festivals considered less prominent in mainland China in an effort to attract visitors. Each participating area will have a different programme.
Central will feature illuminated installations at Statue Square Gardens and a large costume party on Chater Road on October 31. Kai Tak Sports Park will combine cosplay with Cantopop DJ sets and a pet photo area. Mong Kok will display a haunted red minibus installation, while Tsim Sha Tsui East will host DJ parties and a Halloween market.
Lan Kwai Fong will stage three themed street celebrations with performers, music and photo opportunities. The campaign will run alongside Halloween promotions at Disneyland and Ocean Park. Displays and activities at the West Kowloon Cultural District and Tai Kwun will also be promoted.
A Halloween-themed open-top Citybus route will connect major celebration sites on October 17, 24 and 31. Two decorated trams will run between Causeway Bay and Sheung Wan on those evenings. Passengers wearing costumes will be able to use both services free of charge.
Lan Kwai Fong Group chairman Allan Zeman said about 80,000 people visited the nightlife district during last year’s Halloween celebrations and expected the expanded programme to support restaurants, bars and shops.
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