Seinde Signature launches 2026 Nigerian niche-perfume advent calendar

Nigerian fragrance retailer Seinde Signature has unveiled its 2026 perfume advent calendar, expanding a product the company introduced in 2025. An advent calendar traditionally counts down to Christmas through numbered compartments opened daily from December 1 to Christmas Eve. Seinde Signature said it pioneered a Nigerian version devoted exclusively to niche perfumes, targeting collectors, fragrance enthusiasts and customers looking for premium festive gifts.

Unlike the conventional 24-compartment format, the retailer’s calendar contains 12 individually wrapped fragrances. The company said the number represents the 12 days of Christmas and that customers are intended to open the fragrances one at a time. The collection includes perfumes from Masque Milano, Agatho, Electimuss, Sarah Baker, Christian Provenzano, Fugazzi, Régalien, Pana Dora, 100BON, Jeroboam, Alghabra and Botanicae.

Seinde Signature said some products were obtained through partnerships with perfume houses and that certain fragrances were not widely available in Nigeria or were exclusive to its stores. The general manager, Ore-Oluwa Olusola, said the 2026 product represented the development of the company’s first calendar, which contained a single case holding 12 fragrances. She described the new release as a group of introductions arranged for sequential opening.

The calendar is available in Bronze, Silver and Gold editions, with contents varying by category. Each fragrance is separately packaged inside the box. Prices begin at ₦1.2 million, placing the product at the premium end of Nigeria’s festive-gifting market.

The retailer said the fragrances have a combined retail value ranging from ₦3 million to ₦4.5 million, depending on the edition, and described the difference as a benefit for customers and members of its fragrance community.