Nigerian creator uses sarcasm to challenge misconceptions about Africa
Charity Ekezie says she turned to sarcasm after TikTok exposed her to global audiences asking questions based on extreme misconceptions about Africa. The journalist and content creator says her videos combine humour with subtle education while confronting assumptions that Africans live in jungles or lack basic services.
Content creator Charity Ekezie says sarcasm became her way of challenging misconceptions about Africa after her videos reached a large international audience. Ekezie, who studied Mass Communication and previously worked as a radio presenter and newscaster, began creating content in 2014. She joined TikTok during the 2020 lockdown, where the platform’s algorithm brought her videos to audiences outside Africa.
She said viewers asked whether Africans had water, food or houses, while some suggested that people on the continent lived in jungles. At first, Ekezie thought the questions were jokes, but later realised that some reflected genuine beliefs. Her first sarcastic response, posted on January 4, 2022, concerned how people obtained water in Africa and went viral.
She said the approach allowed her to respond sharply without directly insulting viewers, while adding educational information in captions or in the background. Ekezie said one of the most frustrating misconceptions was the belief that Africa is a country rather than a continent. She has also encountered questions about Wakanda and whether Africans eat humans.
Her Instagram following has grown to 846,000, according to the source material.
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